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Bill is responsible for the management and strategic direction of the AdMonsters brand. A 25-year veteran of media operations and brand management, Bill creates innovative approaches to content strategy, sales management and audience marketing. Prior to AdMonsters, he was VP and General Manager of the NewBay Music group where he oversaw a portfolio of magazine media brands aimed at musicians, primarily guitarists. He successfully led the integration of the Guitar Player and Guitar World brands post-acquisition, and steered them into a period of sustained digital growth. Before NewBay, Bill was SVP of Operations at CMP Media (aka United Business Media) where he led all mission-critical operations including Digital Ad Operations. Bill has a BS in Printing Management from the Rochester Institute of Technology and a Masters of Arts in Business from the California Institute of Integral Studies.