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Nathalie Yap is a seasoned marketing professional with experience in lifecycle and customer relationship management. Currently serving as the Lifecycle Marketing Manager at admiral.digital since March 2024, Nathalie previously worked as a CRM Associate at ShopBack and as a Digital & E-Commerce Executive at Esthetics International Group, where responsibilities included overseeing store pages on e-commerce platforms and curating newsletter content. Nathalie's earlier experience at Fave involved managing CRM strategies for Singapore and Malaysia, including push notifications and email campaigns, along with executing A/B testing to optimize performance. Nathalie holds a Bachelor's degree in International Business from Swinburne University of Technology Sarawak and a Diploma in Commerce from Institut Sinaran.