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David López A. is a seasoned professional in the fields of management, sales, and marketing with extensive experience in digital solutions and e-commerce. Currently serving as Managing Director at Admira since November 2021, David co-founded YOKUP in October 2012, a startup aimed at enhancing productivity for entrepreneurs through software development. Previously, David held the position of Managing Director for KENDU's US and LATAM operations and served as Chief Operations Officer at both Admira Digital Networks and Smart Cities LAB. David's teaching roles in e-commerce and digital marketing include positions at Ecommaster.es and EADA Business School. Educational qualifications include an MBA from Universitat de Barcelona and a PhD in Communication and Media Studies from Universitat Ramon Llull, alongside multiple degrees in communication-related fields.