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Xingbei Li is an experienced SEM Account Manager at Adlucent, responsible for managing strategies and budgets for ecommerce sites to achieve significant ROAS. Previous roles include serving as a Media Services Specialist at Merkle, where Xingbei led client-facing teams and addressed campaign issues, and as a Marketing and Business Development Executive at UUB, LLC, achieving substantial cost savings and customer retention through marketing initiatives. Earlier experience includes positions as an Immigration Paralegal and Case Manager, Sales Executive, and Purchasing Assistant, along with teaching English in China. Xingbei holds a degree in International Business from UNC Charlotte's Belk College of Business.