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Veronica Fras has a diverse work experience spanning over several companies and roles. Veronica is currently working as the Chief Marketing Officer at Adlibris since April 2023. Prior to that, they held the position of Chief Customer Officer at Adlibris from February 2020 to April 2023.

Before joining Adlibris, Veronica worked at Viaplay as the Head of Customer Experience from December 2014 to February 2020. Veronica played a key role in improving customer engagement, satisfaction, and loyalty, resulting in significant growth of the paying customer base and establishing Viaplay as the largest Nordic streaming service.

Prior to Viaplay, Veronica was the Chef Kundinsikt och Kunddialog at SPP from October 2012 to December 2014. Here, they led the establishment of a new department focused on customer analytics, market research, complaints, segmentation, and customer strategy.

Veronica's earlier experience includes roles as Chef Spelkortet at Svenska Spel from December 2006 to October 2012, Senior Consultant at Xlent Strategy from November 2000 to November 2006, Senior Consultant at Digiscope from 2000 to 2005, and Management Consultant at Accenture from March 1995 to October 2000.

Veronica Fras attended Karlstad University from 1991 to 1995. However, no specific information regarding their degree or field of study was provided.