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Carmen Lucia del Busto is a marketing professional with extensive experience across various companies in the field. Currently serving as a Marketing Specialist at Adistec since July 2022, Carmen previously worked at C&W Business from July 2016 to February 2022 as Coordinadora de Mercadeo, where responsibilities included increasing market share and enhancing corporate product sales through market analysis. Prior experience also includes the role of Marketing Manager at Continental Motores Guatemala, overseeing event coordination and strategic marketing plans, and account management at El taier/Tribu DDB and Burson-Marsteller. Carmen holds a Master's Degree in Marketing and Commercial Management from Aden Business School and a Bachelor's degree in Communication Sciences from Universidad Rafael Landívar.