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Tim Smeets has over eight years of experience in product management and marketing within the sportswear industry, primarily at adidas. Currently serving as a Senior Product Manager, Tim Smeets oversees the product creation process for collaborations in Training, Running, and Sportswear, while also shaping the strategic direction for partnerships. Previous roles include Product Manager for Sportswear Apparel, focusing on collaborations with renowned external partners, and Assistant Product Manager for sport and streetwear products targeting the Chinese market. Tim Smeets began their career with a foundation in sales strategy and support roles, having completed a Bachelor of Business Administration at Fontys International Business School.