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Steven Noble is an experienced Sales Director at adidas since January 2004, where responsibilities include developing brand strategies in North America with an emphasis on sustainable growth and team management. Prior to adidas, Steven founded SFA Sports, Inc., successfully increasing regional sales by 40% while representing multiple brands. Additional experience includes roles at BasicNet focusing on Kappa Soccer sales, and with Umbro and Glen Taylor as an independent sales representative, achieving significant sales growth. Steven's early career at TSI Soccer contributed to operational successes in retail. Steven holds a B.S.B.A in Marketing & Business Administration from the University of West Florida.