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Seung Min (Matthew) Lee is an experienced technology leader currently serving as VP Tech Asia at adidas since October 2022, and previously held the position of VP Tech (GCA). Prior to adidas, Seung Min worked at BAT from December 2019 to September 2022 as Executive Chief Information and Digital Technology for APAC and the Middle East. At Budweiser Brewing Company APAC, from June 2018 to December 2019, Seung Min was Global Enterprise Architect & CISO for APAC. Additional roles include Chief Information Officer for Anheuser-Busch InBev's East Asia Area from June 2016 to November 2017, and a variety of positions at BAT from November 2006 to July 2016. Seung Min began a career at SAP, working as a Consultant, Solution Architect, and Presales from January 2001 to November 2006. Seung Min holds a BA in Business Administration from Korea University, completed from 1993 to 2000, and attended Freiherr-vom-Stein Schule, graduating from Gymnasium in 1992.