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Rob Seidu has a diverse work experience in the media and advertising industry. Rob started their career at Mindshare as a Business Director from 2009 to 2011. Rob then joined Carat, where they held various roles including Client Service Director from 2011 to 2013, Managing Partner from 2013 to 2014, and SVP, Group Client Director from 2014 to 2016. Seidu then moved to MediaCom and served as a Senior Partner from 2016 to 2017 and later as the Global Director for the adidas group from 2017 to 2019. Currently, they are working at adidas as the Media Lead for Europe since September 2019 and recently became the Global Media Lead in January 2022.

Rob Seidu attended the University of York from 1997 to 2000, where they obtained a degree in Politics, Philosophy, and Economics.