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Niharika Gupta is a seasoned marketing professional with extensive experience in consumer insights and marketing management across multiple industries. Currently serving as an Executive Board Member at PrimeTime Business and Professional Women's Association and Head of Consumer Marketing at adidas for Southeast Asia, Niharika has previously held key positions at The Body Shop, Ipsos, BVA BDRC, Nielsen, and Kadence International. A strong background in market understanding, competitive analysis, and client relationship management has been demonstrated through successful projects with renowned clients including P&G, L’Oreal, and Nestle. Niharika holds an MBA with a specialization in rural management from Xavier Institute of Management and a BA in English Literature from Scottish Church College.