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Kristy Wolff serves as the Director of Affiliate and Partnership Marketing at adidas, where responsibilities include overseeing channel strategy and optimizing performance-based KPIs for North American partner marketing. With a history of driving digital revenue growth through B2B and NCAA partnerships during the role of Senior Manager Partnership Marketing, Kristy successfully added over 55 new partner campaigns in 2020. Earlier experience includes serving as an Affiliate Marketing Manager, focusing on content strategies and revenue acceleration. Prior to adidas, Kristy held various account management roles at CJ Affiliate, concentrating on brand initiatives and affiliate strategies for top retail accounts. Kristy’s career began at Santa Barbara Bank & Trust, and academic credentials include a Bachelor of Arts in Business Management and Economics from the University of California, Santa Cruz.