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Helen Sun is an accomplished professional in digital marketing analytics and customer marketing, with extensive experience at Newegg, where roles included Sr. Director of Cross-Channel Customer Marketing & Analytics and Director of Site Personalization, Email Marketing, Web & CRM Analytics. Helen also served as Sr. Manager of Personalization & Customer Analytics and was involved in corporate project management at the CEO Office, alongside previous experience as a Category Product Manager. Currently, Helen holds the position of Director of Digital Marketing Analytics at adidas.