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Evgeniy Medvedev is a seasoned professional with extensive experience in the sports and gaming industries. Currently serving as Sr. Director of web3 & gaming Strategy & Planning at adidas since May 2023, Evgeniy previously held the position of Head of Business Development & Partnerships at Rarible from January 2022 to May 2023. Notably, at Nike from January 2013 to January 2022, Evgeniy advanced through various roles including Esports & Gaming Project Lead EMEA and Global Football Players Marketing Manager, working with high-profile athletes like CR7 and Neymar Jr. Earlier career stages included roles at adidas as a Digital Specialist and Sports Marketing Intern from February 2012 to January 2013. Evgeniy Medvedev holds a Bachelor's degree in International Economic Relations from Finance University under the Government of the Russian Federation, completed in 2012.