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Anneliese Fries is a seasoned marketing professional with extensive experience in digital marketing and brand communication, currently serving as the NAM Digital Marketing Manager for adidas in the Digital Brand Commerce division since January 2021. In this role, Anneliese supports the North America market for adidas Golf e-commerce, focusing on omni-channel strategies and team KPIs. Previously, Anneliese held positions at adidas as the US Digital Marketing Manager and Assistant Manager for US Brand Marketing, where responsibilities included driving traffic and executing product launches. Anneliese's previous experience includes serving as the Marketing Communications Manager at JC Resorts, where creative campaign development and brand repositioning were key responsibilities, alongside initial roles as a Marketing Specialist. Anneliese earned a Bachelor of Science in Hospitality Management, graduating Magna Cum Laude from Grand Canyon University.