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Aditya Malhotra is a seasoned professional with extensive experience in sales finance, demand planning, and supply chain management within leading organizations. Currently serving as the Global Director of Sales Finance B2B at adidas since January 2018, Aditya leads the Global Sales Finance team for Wholesale and Franchise Channels. Prior to this role, Aditya held multiple positions at Mondelēz International from June 2013 to December 2017, including Director of Global Demand Planning, where significant projects such as the implementation of Integrated Business Planning and long-term forecasting strategies contributed to enhanced customer service levels. Aditya has also gained valuable experience at Tata Motors in quality assurance and customer relationship management, as well as completed an MBA in Logistics, Materials, and Supply Chain Management from the Indian Institute of Management Mumbai. Aditya holds a Bachelor's degree in Mechanical Engineering from Punjab Engineering College.