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Martin Vach is an experienced professional in product information management and eCommerce, currently serving as the EMEA Product Information Manager at ADI Global Distribution since February 2011. In this role, Martin oversees all product content on country websites, manages product setup in the PIM platform, and supports the integration and maintenance of PIM systems. Previously, Martin held the position of Head of eCommerce for Eastern Europe, where responsibilities included defining project scopes, UI/UX, and achieving eCommerce sales targets through innovative strategies. Prior experience includes roles as a Software Design Engineer at Honeywell and various positions at ADI Global Distribution, starting from Web Designer and Administrator to Technical Support Specialist. Martin holds a Master's degree in Information Technology from Masaryk University Brno.