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A classically trained statistician who focused on behavioral sciences a part of his MBA studies, Tom is a detailed-oriented operator that has dedicated his life’s work to making OOH look, feel, and behave a lot like the standard digital media. He does this by weaving in components like CAC, RoAS, and proof of performance. Tom spent most of his early professional career managing technical teams and developing machine-learning search & amp; wayfinding algorithms for a company that sells upwards of 700k SKUs. He is a graduate of Boston College’s Carroll School of Management and The University of Chicago’s Booth School of Business.