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Abhirup Basu has a diverse and extensive work experience in the field of public relations and client servicing. Abhirup started their career as an intern at Bates CHI&Partners in 2011, followed by internships at Hindustan Times and Sobhagya Advertising Service in 2011 and 2012 respectively.

Abhirup then joined Ebani Advertising as an Associate Business Service Delivery, where they were responsible for creating company profiles, preparing presentations for clients, and developing innovative branding and social media campaigns. After a brief period at Ebani Advertising, Abhirup moved on to Adland Publicity as an Account Executive, where they performed client servicing duties and provided input to the creative team for deliverables.

In 2016, Abhirup joined Perfect Relations as an Image Executive, working in the Client Servicing department. Their responsibilities included providing daily updates to clients, drafting PR collaterals, and managing media interactions for events.

Currently, Abhirup is employed at Adfactors PR, where they started as a Senior Account Executive and advanced to the role of Assistant Account Manager. Their duties at Adfactors PR involve planning PR activities for clients, integrating product PR plans, and maintaining media relations. Abhirup also manages crisis situations and cultivates relationships with journalists and media houses.

Overall, Abhirup Basu has gained significant experience in PR strategy, client servicing, media relations, and event management throughout their career.

Abhirup Basu's education history can be summarized as follows:

Abhirup Basu completed their Bachelor's Degree in Mass Communication, Advertising, and Journalism from the International School of Business & Media between 2007 and 2010. Prior to that, they obtained their Class XII qualification from Bharatiya Vidya Bhavan's in 2005. Basu further pursued their education at the Indian Institute of Mass Communication in Delhi, where they completed a Post Graduation in Advertising & Public Relations from 2011 to 2012. Later, in 2019-2020, they enrolled at MICA | The School of Ideas to attain a Post Graduate degree in Digital Marketing & Communication. Abhirup Basu also holds multiple certifications in various areas such as managing virtual teams, developing resourcefulness, executive presence on video conference calls, managing stress for positive change, Microsoft Teams tips and tricks, productivity tips, thriving @ work, time management while working from home, and working remotely. These certifications were obtained from LinkedIn in April and May 2020.