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Hauk Nelson has worked in the esports industry for the past six years. In 2015, they founded Ares Esports and served as its Chief Executive Officer/Founder, managing the organization of thirteen players and handling all legal and financial operations. That same year, they also worked as Head Analyst for Team Fusion Esports, providing data analysis and strategy for a League of Legends team and hosting the YouTube series "Analyze This". In 2016, Nelson held two internships, one as a Marketing Associate (Intern) for TransparentCareer and one as a Research and Analysis Summer Intern for COFCO Corporation. In 2019, they joined KemperLesnik as an Assistant Account Executive - Esports. Most recently, in 2021, Nelson was hired by NRG Esports as Blockchain Strategy and Development Lead and Partnerships Manager. Hauk is currently employed at Ader as Manager of Growth.

Hauk Nelson attended DePaul University from 2016 to 2019, where they studied Marketing, Ecommerce, and International Business. In 2017, they attended Syracuse University for a Hong Kong Study Abroad program. In February of 2019, they obtained a Google Digital Garage -Fundamentals of Digital Marketing certification from Google.