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Kexin (Serena) Li has experience working as a Project Director at Adelphi Research Global since October 2019. Prior to that, they worked at Ipsos from 2007 to 2016. At Ipsos, they held the role of Research Manager from 2014 to 2016, where they worked with internal teams to serve local and global clients on market research projects. Kexin (Serena) also coordinated global projects and programs for the China region. From 2007 to 2013, they served as a Project Manager at Ipsos, where their responsibilities included research questionnaire formatting, fieldwork monitoring, and training.

Kexin (Serena) Li obtained a Bachelor's degree in Editing and Publishing (Communication Orientation) from Beijing Normal University, Zhuhai, between 2003 and 2007. Kexin (Serena) later pursued a Master of Business Administration (MBA) with a focus on Marketing at Saint Joseph's University from 2017 to 2019. In September 2019, they also obtained certification from the Brandwatch For Students Program offered by Brandwatch.