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Sarah Paola is a seasoned marketing and communications professional with extensive experience in the travel industry. Currently serving as Senior Director of Marketing and Communications at Adelman Travel since September 2019, Sarah leads national marketing efforts, overseeing strategies for product launches, branding initiatives, and digital marketing activities. Prior to this role, Sarah held positions including Vice President of Marketing at Teplis Travel Service and Director of Marketing at Direct Travel, where responsibilities encompassed market strategy implementation and brand awareness. Sarah's career commenced at Travel Leaders Corporate, where a variety of marketing and implementation roles were undertaken, contributing to the organization’s growth and client engagement strategies. Sarah holds a high school diploma from West Ottawa High School and furthered education at Grand Valley State University.