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Adam Kelly is an experienced sports executive currently serving as the Executive General Manager Football at Adelaide Football Club since January 2020. Prior to this role, Kelly was the General Manager Football at the South Australian National Football League from October 2014 to January 2020 and served as CEO at East Fremantle Football Club from July 2010 to October 2014. Kelly's career also includes a position as CEO at Murray Mallee Racing - Country Racing Victoria from December 2007 to July 2010 and a brief role as a lecturer at Edith Cowan University in early 2014. Academic credentials include an MBA in Sports Management from Deakin University, a Bachelor of Business in Accounting from La Trobe University, and participation in Harvard Business School's Authentic Leader Development program, with enrollment continuing into 2023. Kelly is also a Certified Practising Accountant (CPA).