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Ivo Novak has extensive experience in digital marketing and growth roles. Ivo has held positions such as Group Digital Growth Director at Addiko Bank AG, Head of Marketing at Solflare Wallet, Global Head of Growth Marketing and Digital Marketing Team Lead at Infobip, Director of Digital Marketing Services, Head of Digital Advertising, Digital Advertising Manager, and other roles at Degordian. Ivo has also worked as a Digital marketing team leader at eSTUDENT. Throughout their career, they have shown a strong ability to lead teams, develop strategies, and deliver business results.

Ivo Novak attended Srednja škola Korčula from 2003 to 2007, where they studied Opća gimnazija. Ivo later pursued further education at the Graduate School of Economics and Business, University of Zagreb. In 2012, Ivo obtained the Google Adwords Qualified Individual certification in Search Advertising Advanced Exam, followed by various other digital marketing certifications in the subsequent years.