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Juan Camilo Castro has extensive experience in sales and business development, currently serving as the Hunting KA & MB Lead and Senior Sales Manager at Addi since January 2021. Prior roles include Account Executive for the Andean Region at EMIS from June 2016 to January 2021 and Dirección de Nuevos Negocios at Tienda Activa SAS in 2015. Additional experience includes positions at Millward Brown as a Research Assistant, Dell as Inside Sales Support, and as Coordinador de Servicios de Apoyo at Impact Hub Network. Juan Camilo holds a degree in Business Administration from Universidad de La Sabana and has completed executive training in Win-Win Negotiation at CESA, as well as a specialized sales program at Northwestern University's Kellogg School of Management.