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Abiha Zaidi is a seasoned professional with a strong background in business management and client services. Currently serving as the Business Director - South and Head of Client Services at Add Hype since July 2023, Abiha has previously held key positions including Senior Account Manager at Digitz Pvt Ltd and Team Lead for New Seller Account Managers at Rocket Internet-Kaymu.pk. Abiha's experience encompasses campaign execution, financial management, and enhanced seller performance strategies. With an educational foundation that includes a Master of Business Administration and a Bachelor of Business Administration in Marketing from the Institute of Business Management, Abiha demonstrates a robust blend of practical experience and academic excellence.