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Jim Desroches has extensive experience in performance and native advertising, currently serving as the Head of Performance Advertising at Adcash since September 2010, where responsibilities include developing the Affiliate Performance Marketing business and managing a diverse team. Previously held key positions at Adcash such as Head of Native Advertising, Business Development Manager, Advertiser Sales Team Leader, Advertiser Sales Manager, and Publisher Sales Manager, achieving significant revenue growth across various roles. Prior to Adcash, Jim Desroches worked as an Administration Manager at Import GPS and gained early experience as a Sales Department Trainee at Randstad. Educational credentials include a degree in Business and Communication from Østfold University College and a DUT in Techniques de commercialisation from Université Claude Bernard Lyon 1.