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Michelle Geere has more than 10 years of professional experience in the digital marketing and advertising industry. In 2009, they began their career as a Client Service/Project Management at Gloo Digital Design. Michelle then moved on to HelloComputer in 2011 as Head of Production. In 2013, they became Digital Business Director at OFyt, followed by Client Services Director at Rogerwilco in 2014. In 2015, they served as Partner-Director at Culture Digital and Digital Client Service Director at Brand Union. From 2017 to 2019, they were Operations Director and Digital Director at Elevator Agency. In 2019, they started their own consultancy, Michelle Geere Consultancy, as a Process Whisperer. In 2020, they became the CEO of Adbot, which helps small business owners advertise online successfully, and also founded EcoDiesel, a business owned by 6 powerful black ladies and herself.

Michelle Geere's education history includes a degree in Graphic Design from Tshwane University of Technology, which they completed between 1998 and 2001. Michelle also completed an Art Director program at AAA School of Advertising in 2003.