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Bernard Muiru has held a variety of roles in the digital marketing and ecommerce space since 2013. Bernard began their career as an online freelancer for www.zerys.com, www.iwriter.com, www.hottype.co.uk, and www.keyblogging.com. In 2014, they took an Intern Marketing Executive role at Kingdom Television for Ephod Media Limited. In 2016, they joined Kilimall as a Digital Marketing Manager (Ecommerce) for East Africa and Nigeria, where they were responsible for product development and B2B & D2C merchandising initiatives. Bernard also worked as a Digital Community Manager for Havas Media International in Paris from 2017 to 2019. In 2019, they became the Head of Marketing & Partnerships and BD/Digital Marketing Manager for Africa 118 Inc., where they coordinated and managed teams of 22 and 10 respectively. Most recently, in 2022, Bernard was appointed Director at Adbot.

Bernard Muiru has an education history that includes a Bachelor of Arts in Communication and Media Studies from Mount Kenya University (MKU) from 2020 to 2022, a Diploma in Communication and Media Studies from Jomo Kenyatta University of Agriculture and Technology from 2012 to 2015, and A-Levels in Literature, History, Geography & General Paper from Magale S.S.S (Uganda) from 2010 to 2011. In addition, they have received certifications in Advanced Product Marketing from LinkedIn in November 2021, Influencer Marketing - Industry Specialist from Meltwater in November 2021, Strategic Thinking from LinkedIn in October 2021, Google My Business Certification from Google Digital Academy (Skillshop) in February 2021, Anti-Corruption & Bribery from HAVAS UNIVERSITY EXECUTIVE in December 2017, Treating People with Respect from HAVAS UNIVERSITY EXECUTIVE in December 2017, Google Ads Display Certification from Google Digital Academy (Skillshop) in February 2021, Shopping Ads Certification from Google Digital Academy (Skillshop) in February 2021, and Google AD's Search Certification from Google Digital Academy (Skillshop) in November 2019.