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Willem Van der Meiren is the Co-Founder of AdaptX, a company that assists in realizing digital journeys. Prior to this, Willem has held various roles such as Managing Director at Hutix, Managing Partner at Watson & Associates Belgium, and Business Unit Manager at Tobania. With a background in applied economics from KU Leuven and Katholieke Universiteit Brussel, Willem has gained extensive experience in business development, account management, and consulting across different industries.