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Dr. Nick Fine is a seasoned UX research consultant and strategist currently serving as Principal UX Research Consultant at Adaptavist since April 2023. Co-founder and Cult Leader of the Cult of Curiosity, a professional membership guild for UX professionals, Dr. Fine has extensive experience in user research and behavioral science, having held key positions such as Head of Behavioural Science at Big Digital Energy Ltd and Lead User Researcher at various organizations, including the Cabinet Office and the NHS Blood and Transplant. Dr. Fine's academic background includes a PhD in Human Computer Interaction from Brunel University London, an MSc in Human Computer Interaction with Ergonomics from UCL, and a BSc in Psychology from Portsmouth University.