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Mario B. Perez is an accomplished professional with a robust background in UX research, cognitive psychology, and neuroscience. Currently serving as the Lead UX Researcher at Adaptavist since December 2021, Mario is responsible for promoting user experience research and leading a team focused on multiple product development stages. Alongside this role, Mario also offers strategic guidance as an Advisory Board Member at pliik. Previous experience includes work as a UX Consultant at neomento GmbH, where Mario enhanced user interactions in virtual reality, and as a Medical Device Certification Specialist, ensuring compliance with ISO regulations. Mario's academic credentials include a Master's in Neuroimaging Methods from Cardiff University, a Master's in Cognitive Psychology from Universidad Complutense de Madrid, and ongoing doctoral studies in Cognitive Neuroscience at Otto-von-Guericke University Magdeburg. Additional certifications in UX Research and User Experience Design further emphasize Mario's expertise in the field.