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Lily Thistlewood is currently the Head of Performance Marketing at Adanola. Prior to that, Lily founded and served as the Managing Director of a Performance Marketing agency called Reform The Fold. With a background in sports marketing and sports science, Lily has held various positions in performance marketing at companies such as The Very Group and Penkeths Limited. Lily also gained experience as a Marketing Intern at the American University of Sharjah. Lily holds a Master's degree in Sports Marketing from the University of Central Lancashire.