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Matthew Friday is an experienced professional in business affairs with a notable career in the advertising industry. Currently serving as Head of Business Affairs at adam&eveNYC since April 2022, Matthew has held various positions in prominent firms, including Director of Business Affairs at Forsman & Bodenfors New York from 2017 to April 2022, and Senior Business Manager at BBDO New York from 2016 to 2017. Previous roles also include Associate Director of Integrated Production Business Affairs and Senior Integrated Business Manager at Droga5 from 2011 to 2016, Broadcast Business Manager at Publicis Advertising from 2005 to 2011, and Talent Specialist at Talent Partners from 2003 to 2005. Matthew began the professional journey as an Account Coordinator at BBDO from 1999 to 2002. Education was completed at Michigan State University from 1994 to 1999.