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Luma Al Adnani has worked in various roles since 2005. Luma started as a piano teacher in 2005 and then worked as a freelance journalist for Jordan Times in 2010. In the same year, they also joined SPIN Jordan as an Assistant Program Director, Presenter and Producer. In this role, they presented two daily radio shows, wrote ads, created sweepers, trained new presenters, managed and created promotions, did live broadcasts and events, and was in charge of the social media and website of the station. In 2013, they joined Adnani Group as the General Manager and in 2016, they became the Co-Founder and CEO of Adam Wa Mishmish.

Luma Al Adnani completed their Master's degree in International Journalism at Brunel University London between 2008 and 2009. Prior to that, they obtained a Bachelor's degree in English Literature from the University of Jordan between 2005 and 2008. Luma also obtained their High School Degree from Ahliyyah School For Girls between 1999 and 2005, where they studied AS and A-Levels.