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Elizabeth Kanna is a seasoned marketing and brand strategist with extensive experience in transforming brands and developing unique market positions across various industries. As the Co-Creator and Brand and Marketing Director at Vested since 2009, Elizabeth has leveraged research from the University of Tennessee to promote "win-win" thinking in business relationships. In addition to leading marketing initiatives for Adam Scheiner, M.D., as Chief Marketing Manager, Elizabeth operates Elizabeth Kanna, LLC, where a focus on defining visions and executing digital strategies has helped numerous brands achieve market leadership. Notable projects include revitalizing Joltin’ Joe Coffee and serving as Managing Member & Brand Director for Joe DiMaggio, LLC. Elizabeth has also held leadership roles in the education sector, contributing to the evolution of online learning through various advisory positions.