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Caron Lindsay has a significant background in data architecture and analytics, with experience at Ad Council in various positions such as SVP of Data Architecture/Analytics, VP of Analytics, Director of Media Analytics, Manager of Media Measurement & Analysis, and Assistant Manager of Data & Analysis. Caron oversaw the transition of the organization to new data warehouse and Tableau data visualization software, as well as the creation of web-based dashboards for internal and client access. With a Bachelor of Arts in Mathematics & Sociology from Syracuse University, Caron's expertise lies in analyzing and interpreting data for media support and making data-driven decisions.