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Richard Knaap's work experience includes being the Head of Client Leads at Ad Alliance since 2020. Prior to that, they worked at RTL as Salesmanager Content & Mediastrategie, IMPACT from 2014 to 2020. Richard also held positions such as Sr. Special & Native Advertising and Sr. Digital Concepts at RTL. Before joining RTL, Richard worked as a Manager Digital at Mindshare from 2010 to 2014, where they were responsible for the digital media strategies of various brands. Richard also worked at SOECHIT.COM as a Partner & Media consultant from 2008 to 2010, and at SVB Media as an Online Media strateeg from 2006 to 2008.

Richard Knaap's education history includes earning a Bachelor's degree in Communication from Amsterdam University of Applied Sciences, where they studied from 2002 to 2005. Richard then pursued further education at the University of Amsterdam from 2005 to 2007, focusing on Communicatiewetenschap without specifying a degree name. In 2019, Richard engaged in Coachend leidinggeven training at NONONS | Opleidingen Trainingen Coaching, which they completed in 2020.