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Paola Cecco is a seasoned business analyst with extensive experience in the media and entertainment industry. Currently serving as a Senior Business Analyst at Ad Alliance since January 2021, Paola has previously held senior analyst and team manager roles at RTL from May 2007 to December 2020. Prior to that, Paola worked as a Campaign Manager at Jetix and held various marketing positions at Sony BMG and BMG Music. Educational qualifications include a Bachelor’s degree in Psychology and Adult Education from Leiden University, along with multiple certifications in marketing and analytics from institutions like Open Universiteit, Udacity, and SRM.