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Nik Huis in 't Veld is a seasoned professional in the field of digital marketing and programmatic advertising, currently serving as Sr. Partner & Innovation Lead at Ad Alliance since May 2020. Previous roles include Sr. Demand Manager Programmatic & Sales Innovation and Programmatic Demand Manager at RTL from September 2016 to April 2020, and involvement with IAB Nederland's Taskforce Online Video from April 2016 onward. Nik also worked as Digital Trading Manager at Cadreon and held the position of Senior Portfolio Associate | AV at UM Nederland. Early career experiences include a media consultant role at SVBmedia. Academic qualifications include a Master’s in Commercial Communication Science and a Bachelor’s in Communication Science from the University of Amsterdam, along with a Bachelor’s in Sports, Marketing and Management from Hanze.