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John van Dijk is an experienced professional in business development and entertainment sales, currently serving as New & Direct Business Lead at Ad Alliance since January 2020. Prior to this role, John was Head of Business Development at BrandDeli from February 2018 to January 2020, where responsibilities included fostering relationships with advertisers and supporting startups in their advertising journeys. John has held various positions at BrandDeli, including Sales Manager Business Development and Manager Entertainment/Business Partnerships, contributing to the company's growth in the Dutch television market. John's extensive career also includes significant roles in sales and account management at MTV Networks and BE VIACOM, as well as production experience at IISYOU Music BV and The BOX Holland BV.