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Barbara Wilton is currently working at Ad Alliance as a Sr. Content Strategist ALLY at RTL Nederland. Prior to this role, Barbara has experience in content marketing at Adfactor and brand activation at Backpacker Deals Limited. Barbara also has a background in PR & Marketing through internships at MissPublicity and as a Wings Team member at Red Bull. Barbara has a Master's degree in Media & Business from Erasmus University Rotterdam and a Bachelor's degree in Algemene Cultuurwetenschappen. Additionally, Barbara recently completed a training in Brand Management at ICM opleidingen & trainingen.