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Matthew Johnson currently serves as the General Manager for Acushnet Europe Ltd in the UK region, a position held since July 2012. Prior experience includes serving as the Titleist Brand Director at The RFL, where responsibilities involved enhancing marketing awareness in London and securing sponsorship partnerships. Matthew also held the role of Director of Marketing at TaylorMade-adidas Golf, managing a team while overseeing a significant marketing budget. Early career experiences include positions at Diageo GB focusing on category development and at Guinness GB in customer marketing. Educational background comprises a BSc (Hons) in Business & Management Studies from The University of Salford, a Postgraduate Diploma from the Chartered Institute of Marketing, and ongoing studies at Cranfield University.