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Mr. Novell brings over 20 years of management experience with developing software, manufacturing products and improving processes. He has held executive positions and served in an advisory capacity for more than a dozen companies.

Previously, John was the Senior Vice President with Safeharbor Knowledge Solutions (Call center and self-service articles), he served as the Director of Global Alliances for Topaz Bridge, an ISV developing SaaS solutions between Microsoft and SAP platform. John was a founding member and Executive VP of Automobile Structures, a Microsoft VAR developing progressive solutions for the automotive industry.

John is a graduate from Washington State University with a BA in Finance and received his MBA from the University of Washington. John has multiple certification technologies including Salesforce, Microsoft and Oracle.

John currently runs Actus Consulting Group, a Salesforce consulting practice. Here, he is engaged with Manufacturing, Retail, Technology, Health & Life Sciences and Nonprofit organizations.