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Tanner launched the Ticketing, Commerce and Sustainability Department for Activist to optimize client’s ancillary revenue streams via her specialized areas of expertise including ticketing, merchandise, sponsorship activation, fan clubs and VIP programs. She is also an authority on all aspects of producing and executing special events and festivals. Additionally, Tanner works closely with all Activist clients to neutralize the carbon emissions for tours, management offices and travel while amplifying Activist’s ongoing environmental commitment. She is on the advisory board for REVERB, a 501c3 nonprofit organization dedicated to greening tours and engaging concert fans to take action on environmental and social issues. In addition, she is serving her second year as a Governor on the Atlanta Board of the Recording Academy.

Previously, Tanner spent eight years at Sixthman, an Atlanta-based company which operates full ship charter cruises providing a unique vacation experience for music fans. She also formerly coordinated label operations for Sixthman (ADA) and Autonomous Records (Roadrunner Records). Red began her music industry career building and overseeing AMG, a CD manufacturing company targeting independent musicians.