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Shing-Hoi Lau is a User Researcher at Activision since November 2021, where responsibilities include leading telemetry and tools for the User Research team, developing data visualizations and dashboards for telemetric feedback across various titles, including Call of Duty: Vanguard. Previously, Shing-Hoi Lau served as an Associate Researcher at Volt from July 2019 to November 2021, conducting over ten UX user research studies for games such as Call of Duty: Black Ops Cold War and Call of Duty: Vanguard. Prior to this role, Shing-Hoi Lau gained experience as a User Researcher Moderator on assignment at Activision and completed an internship at User Behavioristics from April 2017 to July 2019. Educational background includes a Bachelor's degree in Computer Science Games from the University of Southern California, earned in 2019.