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Mirela Ćuković Hanson serves as Vice President of Automation and Release Management at Activision since October 2022. Previously, as Director of Ads & Business Products at Meta, responsibilities included driving product strategy for the Commerce Platform and building a team of senior technical product managers. During a long tenure at Electronic Arts (EA) from February 2008 to January 2022, Mirela held multiple leadership roles, including Head of Strategy for EA Studios Data & Insights, where a company-wide strategy was developed to enhance player experience using data-informed insights. Mirela's initiatives in integrating player feedback into game design improved product quality and user engagement. Key achievements include establishing a leading quality assurance organization and creating a cloud-based solution to streamline game development processes, particularly during remote work transitions due to COVID-19. Mirela holds a Bachelor of Science with Honours in Computer Science and Mathematics from The University of British Columbia.