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Michael Kanasoot has extensive experience in digital marketing and demand generation. Michael started their career in 2007 as a Corporate Marketing Assistant at Absolute Software, where they coordinated demand generation campaigns and assisted with various marketing tasks. Michael then moved on to become a Marketing Programs Coordinator and later a Marketing Programs Specialist, where they focused on email marketing and lead generation.

In 2011, Kanasoot joined ActiveState as a Marketing Specialist, responsible for planning and executing marketing campaigns for the developer tools segment. Michael also coordinated trade shows and events and managed the Marketo database segmentation. Kanasoot later became a Product Marketing Manager at ActiveState, where they deployed various marketing initiatives and generated reports for the executive team.

From 2015 to 2016, Kanasoot worked as a Demand Generation Manager at Colligo, where they continued to excel in driving demand and managing marketing campaigns. Michael then joined Mobify as a Demand Generation Manager in 2016, where they further honed their skills in generating leads.

Finally, Kanasoot returned to ActiveState in 2017 as a Digital Marketing Manager, where they continue to contribute to the company's marketing efforts.

Michael Kanasoot has a Bachelor of Commerce degree in Marketing from The University of British Columbia, which they obtained between 2004 and 2007. In addition, they have certifications in HubSpot Marketing Software from HubSpot and is a Marketo Certified Expert. The specific dates of obtaining these certifications are not provided.