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Ted Rubin began their career in 1996 as the Director of Business Development for Phil Smith Automotive and Phil Smith Toyota. In 1999, they moved to AutoNation as the Director of eCommerce and Field Operations. From 2000 to 2007, Ted was the CEO and President of DealerUps, Inc., a company that supplies CRM software to the automotive industry. In 2007, they became the Vice President and General Manager of Retail Solutions at JM Family Enterprises, as well as President, Co-Founder, and Chairman of ActivEngage, Inc.

Ted Rubin attended the University of Florida.