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Pauline Bernfeld currently serves as Senior Vice President of Global Brand & Creative at Active International, a role commenced in July 2023, where responsibilities include building and leading a global in-house Creative Services team focused on art direction, creative production, digital marketing, and corporate communications. Prior to this, Pauline held positions at Active International UK, including Senior International Marketing Manager, where significant contributions were made to marketing strategy and brand visibility. Pauline's earlier experience includes roles as Marketing Manager at ProSkin Advanced Skin-Care Clinics and Hambro Perks, along with various marketing roles at Nature Publishing Group, where marketing strategies were developed to support commercial goals. Additional freelance marketing consultancy work was conducted from 2010 to 2015, showcasing expertise in diverse aspects of marketing and branding.